Evaluation 6

Who would be the audience for your media product?

The target audience for my film is anyone above 18 but specifically younger adults. This is because the content of my film is probably more appealing to a younger audience because of the younger actors which could provide a type of escapism for the audience as they can then relate to the age group and what the characters are thinking/feeling. It is also because one of the main ways to promote an market my film will be through social media such as Twitter and Facebook. This is more likely to create and target the younger audience as it is very popular and they are always on these types of sites. Social media marketing in also free as to set up these accounts there is no charge, this also helps as my film is very low budget.

An example of another film targeting an audience through social media and young adults:

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